Color, pattern, lighting, and spatial arrangement appeal to the eyes and design an area to create a colorful and relaxed space. Our lives are awash with memories, and the home is essentially a museum of comfort where all these memories can be cherished and gathered and displayed This is why it is so important for us to adorn our walls and ceilings accordingly. When we invite guests into our homes, they instinctively evaluate our interiors. Guests take note on how the rooms look at face value. This unconscious observation is a very good reason as to why we need to be conscious of color theory and the psychology behind this.
People who want their space to feel inviting should stick to a warm color palette, create intimate groupings with furniture, and offer plenty of ambient lighting. It’s no surprise that color is a main component of how we experience the world around us. But, what may be surprising to some is the fact that that the colors in our environment have a definitive effect on our moods and emotions. Modern color psychology dates its origins to the early 19th-century when Johann Wolfgang von Goethe published his book, Theory of Colours.
Color is a form of nonverbal communication. It is not a static energy and its meaning can change from one day to the next with any individual. Color influences perceptions that are not obvious, such as the taste of food. Perceptions not obviously related to color, such as the palatability of food, may in fact be partially determined by color. Not only the color of the food itself but also that of everything in the eater’s field of vision can affect this.
Surveys show that blue is prefered as the top colour choice. It has a calming, soothing and pacifying effect. It is the color of peace and trust and a sense of calm. It suggests loyalty and integrity as well as conservatism, whereas the color Indigo and purple suggest imaginative, intuitive creativity. Some communities around the world have even installed blue street lights in certain neighborhoods in order to reduce the crime rate with much statistical success!
Psychologist indicate that red is the color of energy, passion, action, ambition and determination. It is also the color of anger and excitement.
Orange is the color of social communication and optimism as well as an appetite stimulus.
Color theorists say that yellow is the color of thought and intellect and optimism. Yellow can also suggest criticism, impatience and cowardice.
Brown’s natural roots give it a relaxing touch. Choose it for rooms where the family gathers and furniture groupings that will incite conversation.
Green is a color that connotes growth and balance and a flourishing vibrancy..
Gray, from the perspective of a color psychologist, is the color of compromise. Since it is neither black nor white, it is the transition between two non-colors. It is unemotional, indecisive and detached. White would indicate purity, cleanliness, transcendence
Several studies have even shown that a person’s cultural background has a strong influence on his color preference. These studies have shown that people from the same region regardless of race will have the same color preferences. Studies conducted by psychologists also revolve around the possible correlation between the romantic appeal or attractiveness of an individual based on the color he/she is wearing. The choices that you make when deciding how your home will look have a documented effect on your emotions and perceptions. Color psychology exists for a valid reason, and it is effective on such a deep level that you may not even realize its subtle power.